How we think
With increasing audiences, decreasing sales forces, exploding communications options and falling budgets, how does the besieged marketeer know how much of the old marketing mix to retain, how much of the new to use, and how to tie it all together?
The now dominant network-owned agencies try to find economies by shoe horning clients into their standardised offerings.
We, however, do not subscribe to a one
size fits all solution.
While Seven Stones has the scale of network agency, our independence means that network priorities do not shape our approach to integration. Such media neutrality, in terms of planning and the generating of ideas, helps us build the strongest brand experience for our clients’ customers.
And because we don’t have to worry about Wall Street, we are free to provide the necessary encouragement and environment to get the best from our staff so that they
can do the best for our clients.
The Chairman
Alex Perryman
Alex is not your typical chairman. For a start she’s a woman.
Alex started Seven Stones 20 years ago when she observed that the pharmaceutical industry
seemed to complicate the complex. Alex believes we should find out all that we can
and then simplify, simplify, simplify. Which makes her very curious and demanding,
in a good way.
To this day Alex is the one who asks why?
The Planner
Dominic Owens
Dominic spent many years as a client and brand expert before he came to the pharma world.
It means he knows his Vorsprung durch from his Good to Talk. It makes him one of the most
client-facing strategists around. But he’s also relentlessly energetic, restless and results obsessed.
When Alex asks why, Dom’s the one who says why not?
The Creative Director
Justin Earl
While planning take on board what our clients want to say and help translate it into something
that their customers want to hear, Justin’s team uses creativity to make sure our clients are heard above the noise of their competition – be it via an ad or an app or anything in between.
Justin demands creativity and good communication whatever the medium – not for egocentric reasons, but because he knows the power it has to sell.