Every month, we give away 20 copies of a book that may inspire you in the work that you do.
There's no monthly fee – quite the opposite, since membership grants you an opportunity to
receive marketing books for free.
Some will be classics, while others will offer less conventional wisdom. But whether you are
concerned about positive change at an individual or organisational level, there should be
something to interest you.
Membership is open to all healthcare marketeers at client companies. To register, fill in the
form below. Feel free to tell your marketing colleagues about the book club so they too have
the chance to win.
All that we ask is that if you've come across a book that has been pivotal in your professional life,
you tell us about it so that we can consider it for monthly selection.
Names are drawn on the seventh working day of each month. So please respond quickly if you'd
like to be in with a chance in September. Find out about the book club charity
October 09
Great Brand Stories – Innocent
Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy. This book tells the story of Innocent’s rise and examines what has made it a brand that people observe, love and (increasingly) imitate.
Through privileged access to the founders and others closely involved in the company, John Simmons explores the road travelled by Innocent to create a brand now known for its love of storytelling, humour and an honest approach to business.
- N. Badiani,
- J. Bennett-Kerr,
- P. Beresford,
- H. Braithwaite,
- J. Clune,
- S. Finnie,
- G. Hollis,
- S. Kelly,
- M. Kenrick,
- P. Krzyzek,
- V. Le Floc'h,
- S. Milinkovic,
- P. Oldham,
- C. Ponty,
- G. Reading,
- C. Roe,
- M. Ryan,
- C. Sidgreaves,
- C. Turnbull,
- M. Yeung.
November 09
Lend Me Your Ears
In "Lend Me Your Ears", Max Atkinson uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion.
Using extensive research based on empirical evidence, Atkinson has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance.
- K. Bergh,
- C. Caplin,
- K. Donnelly,
- K. Gibson,
- J. Grant,
- R. Grant-Smith,
- J. Ho,
- T. Hogan,
- J. Jackling,
- P. Joels,
- M. Jones,
- S. Kelly,
- D. Lock,
- S. O'Mahoney,
- O. Palin,
- D. Parton-Ginno,
- L. Prosvic,
- G. Thurston,
- P. Wakefield,
- C. Weston.
December 09
In Search of the Obvious
Instead of focusing on segmentation or customer retention or search engine optimization or data mining, Jack Trout argues that marketers should be searching for that simple, obvious differentiating idea.
The fundamental problem is that effective marketing is both complicated and extremely simple—so simple that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. In this book, Trout instead finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business.
- C. Bertram,
- J. Bisley,
- S. Bramham-Jones,
- C. Caplin,
- D. Caslin,
- R. Craggy,
- J. Doherty,
- L. Emmett,
- S. Freedman,
- S. Irvine,
- J. Jackling,
- T. Kinoshi,
- A. Martin,
- A. Paskins,
- M. Ryan,
- M. Squire,
- R. Turnbull,
- M. Weeks,
- S. Wood,
- R. Woodliffe.
January 10
How to Make an Impact
How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesn’t have to be like this. We could all produce amazingly clear work that has incredible impact – if only we knew how.
This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective. You will never look at a business document in the same way again.
- M. Ahom,
- H. Bosley,
- L. Byrne,
- D. Caslin,
- A. Chapman,
- E. Edwards,
- C. Johnson,
- V. Le Floc'h,
- S. Lem,
- S. O'Mahoney,
- E. Osei-Bonsu,
- G. Pearce,
- G. Reading,
- M. Rombi,
- M. Ryan,
- J. Singh,
- K. Swiderski,
- G. Thurston,
- B. Westfold,
- C. Weston.
February 10
See Feel Think Do
Instinct is behind some of the best inventions and most innovative ideas in business today. "See, Feel, Think, Do" is the idea that by watching the way real people act in real life in real time in real situations, we can develop ideas that solve their real needs.
Through a mixture of stories and case studies from real life, the authors show readers how to develop an instinct for what really works in business. They outline a simple process and a series of key questions you need to ask in order to translate your own, or your customers', experiences into action.
- S. Bonnett,
- S. Bramham-Jones,
- A. Chapman,
- D. Coombes,
- L. Emmett,
- T. Erogbogbo,
- J. Grant,
- M. Hammond,
- J. Harley,
- C. Herzog,
- A. Hussain,
- E. Jenkins,
- S. Kelly,
- D. McCormick,
- O. Mitchell,
- C. Sickinger,
- C. Sidgreaves,
- G. Thurston,
- M. Weeks,
- S. Wolfe.
March 10
Managing
Managing is important for anyone affected by its practice, which in our world of organizations means everyone.
In ‘Managing’, Henry Mintzberg captures, in one place, the essence of managing. This landmark book will enable people to see the job all at once, and so be able to appreciate its components comprehensively, coherently, and interactively—as effective managers do. Engaging with management as a daily practice, it explains what it is that managers do, why they make a difference and how they become effective.
- P. Beresford,
- S. Bonnett,
- H. Bosley,
- L. Byrne,
- C. Caplin,
- M. Fairbourn,
- P. Haldar,
- M. Hinchy,
- R. Hobson,
- S. Irvine,
- H. Jessen,
- A. King,
- B. Lucas,
- T. Robertson,
- R. Rowe,
- F. Saleem,
- S. Sandhu,
- M. Squire,
- M. Web,
- S. Williamson.
April 10
Groundswell
Charlene Li and Josh Bernoff define "the groundswell" as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling this has created a permanent, long lasting shift in the way the world works.
This compelling and research-based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it, regardless of what specific new technologies come along.
- M. Ahom,
- J. Bisley,
- L. Deller,
- S. Dhanji,
- N. Eden,
- E. Edwards,
- A. Evans,
- J. Harley,
- D. Hein,
- G. Hollis,
- K. Hopkinson,
- J. Jackling,
- J. Lefever,
- V. Mayer,
- S. Orta,
- C. Roe,
- R. Rowe,
- R. Turnbull,
- D. Ubhi-Chanian,
- R. Williams.
May 10
Twenty-six Ways of Looking at a Blackberry
This book explores ways that everyone involved with communicating a brand's values can focus on the potential of language to reach their goals.
To illustrate this, the author has taken a piece of generic business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens. In each case, Simmons looks at what effect that particular constraint has on the writing, and what lessons can be drawn from the exercise that can be applied to business writing in different situations.
- C. Baddoo,
- C. Bertram,
- D. Caslin,
- L. Chapman,
- A. Evans,
- J. Grant,
- L. Hurt,
- P. Joels,
- B. Lucas,
- V. Mayer,
- P. Nash,
- O. Palin,
- H. Pelier,
- H. Rainey,
- G. Reading,
- C. Sidgreaves,
- D. Silver,
- D. Tyas,
- L. Williams,
- S. Williamson.
June 10
Predictably Irrational
How do we think about money? What caused individuals to take on mortgages that were not within their means? And how can we recover from an economic crisis?
In ‘Predictably Irrational’, behavioural economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
- J. Bisley,
- C. Caplin,
- D. Caslin,
- D. Coombes,
- J. Doherty,
- A. Edwards,
- L. Emmett,
- J. Hamill-Keays,
- C. Henry,
- S. Irvine,
- E. Jenkins,
- S. Lem,
- D. Lock,
- S. Milinkovic,
- V. Rees,
- C. Sickinger,
- A. Summerfield,
- G. Thurston,
- D. Tyas,
- L. Williams.
July 10
The Case for Working With Your Hands
Why do some jobs offer fulfilment while others leave us frustrated? Why do we so often think of our working selves as separate from our ‘true’ selves?
In this inspiring and persuasive book, Matthew Crawford explores the dangers of this false distinction and presents instead the case for working with your hands. He brings to life the immense psychological and intellectual satisfactions of making and fixing things, explores the moral benefits of a technical education, and argues that the skilled manual trades may be one of the few sure paths to a good living.
- M. Ahom,
- L. Bouckaert,
- T. Erogbogbo,
- G. Hollis,
- J. Keen,
- A. Martin,
- V. Mayer,
- S. Noble-Clarke,
- S. Orta,
- E. Osei-Bonsu,
- H. Pelier,
- WD. Rakutt,
- G. Reading,
- T. Robertson,
- R. Rowe,
- M. Ryan,
- J. Skinner,
- J. Suares,
- C. Wardhaugh,
- M. Yeung.
August 10
The Presentation Secrets of Steve Jobs
Apple CEO Steve Jobs’ wildly popular presentations have set a new global gold standard.
Communications expert Carmine Gallo has studied and analysed the very best of Jobs’ performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time to show you exactly how to use his crowd-pleasing techniques in your own presentations.
With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
- C. Caplin,
- J. Cardwell,
- J. Doherty,
- N. Eden,
- S. Freedman,
- T. Hargroves,
- M. Hinchy,
- J. Ho,
- K. Hopkinson,
- E. Jenkins,
- T. Kinoshi,
- S. Lem,
- D. Lock,
- B. Lucas,
- D. McCormick,
- F. Saleem,
- J. Shaw,
- M. Squire,
- S. Wood,
- R. Woodliffe.
September 10
Risk
We are the safest humans who ever lived – the statistics prove it. Yet we live in a society riddled with anxiety about the risk and danger we perceive surrounds us.
By combining evidence from diverse fields such as anthropology, sociology, biology and politics, Dan Garder illuminates why we feel and think the way we do about flying, terrorism, paedophilia and infectious disease. He explains why our rational brains so frequently miscalculate the risks around us and argues that the modern world is often simply too much for us to comprehend.
Past winners
Click on any book to see the winners for that month
